Nature is the bottomless single source of ideal design solutions. Throughout millions of years of evolution, nature certainly took its time to develop plants, creatures, and processes to the absolute perfection. Orville and Wilbur Wrights looked at birds when creating the first airplane. In a few decades, so did the makers of Shinkansen, the magnificent Japanese bullet train.

Relying on natural laws and forces – such as gravity, inertia, friction, magnetism, and many others, instead of going against them, will make your product simpler, cheaper, greener, and more efficient. 

Don’t confront the nature – you don’t stand a chance. Integrate with it and use the power it gives you for free to your benefit.